Spending a ton on addition of new features, API's, Widgets, Exclusive
design does not mean you are enabling your site for more users/revenue.
Lately we have seen many sites with much unwanted, unrealistic
features that has pretty nothing to do with the business model.
Surprisingly even bigger organizations fail to use Social components
in a beneficial way.
As more & more Entrepreneurs, shareholders are becoming aware of need
for Web 2.0 it's also time for them to understand their niche
requirements & not clone "somedomain".
The art is how these social components are applied to business
strategy. A clear, consistent planning of Web-specific objectives
those integrate with the organization's overall goals. Applying social
modules is not just website development rather it is innovating new
set of ideas for better sales, services, support etc. The "Customer/Visitor Sense" is the key to innovation for a Web 2.0
feature rich site, not technology.
Plan your Web 2.0 Site:
Keep main business stream as the focus & social components
around it if your purpose is anything apart from a community portal.
Plan Social components as the main stream & other elements around
it if your focus is building a community site.
No matter how talented your programmers are make a point to brief
the business requirements at all stages.
Plan backend to track individual customer stats & information,
rather then bulk visitors stats. (check our CRM 2.0)
Create maximum "Touch Points" in sync with the social components
for visitors to provide their email address to seek more information, offers & discounts.(check our Vistiors Lounge)
Keep it Simple- Have a clean styled CSS, CMS based exclusive design
which suits your business purpose. Web 2.0 does not mean complex or
heavy design. (check our Designs)
Use mini widgets for providing complete details of your
product/services on home page.
Open Platforms with provision for adding new/third-party API's.
A complete framework that is loosely coupled with modules for
quick changes – "Web development is ever changing"
There's a world of ideas for Web 2.0 sites and unlimited potential. (check our Demo)
The key is that you create a community of not only passive users but
active customers.
If people really like what you're promoting, they'll be more likely to
come back.
