| Web 2.0 at Work - Simple and Social Collaboration Between Coworkers |
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What traditional collaboration tools lack is a way for workers to connect without formalities -- which is a main way knowledge discovery and innovation happens. For this reason, vendors are rushing to surround consumer-style micro blogging, social networking, and related capabilities with the security and management that IT and legal departments demand.
But the real catch is: Many solutions provide only few solid features, while other capabilities seem like an afterthought. Because these functions aren't integrated, you're creating -- not bridging -- even more information islands within and without your organization.
When employees have Social collaboration tools that are easy to use and allow on-demand interaction, an enterprise experiences fundamental changes:
- Share ideas across their organization
- Get feedback from people with whom they wouldn't normally interact
- Find thought leaders
- Form ad hoc groups that cut across organizational boundaries
- Business can “sense and respond” more quickly
- Quality of business decisions improves with “anywhere access” to vital information and key personnel
These dynamics have direct implications on your business case for collaboration. As you consider the opportunities to improve speed and agility across your enterprise, identify operations and processes where faster and better-informed decision-making can make a tangible difference in the performance of the business. |
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