| Areas of Expertise |
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| Social Networking Sites |
| Focuses on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, Friendster. |
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| Professional Networks |
This type of social media site is a virtual Rolodex, enabling business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo. |
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| Social E-Commerce |
social e-commerce solutions addresses the needs of progressive retailers and brands that are looking to optimize their customer networks to drive revenue Example: Etsy, Groupon. |
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| Niche Communities |
Niche networking has grown beyond the message boards of old into full-fledged communities. There is no “leader of the pack” in this category, but here is a list of social media niche sites maintained by SNSEPRO. |
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| Regional Social Media Sites |
This type of social media site is growing in popularity as the world wide web seeks to become more personal. Example: Foursquare. |
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| Video Sharing |
Users can upload, comment, edit & create movies on the move. Examples: YouTube, Vimeo. |
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| Photo Sharing |
Users can upload and comment on photos. Some photo-sharing sites offer a user license agreement that allows bloggers and website owners to use images. Examples: Flickr, PhotoBucket. |
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| Music Sharing |
Users can create albums, upload, comment, create their own music and shop. Examples: Last.fm. |
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| Content-driven Communities |
Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia. |
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| Product-based Communities |
Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com. |
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| Review & Recommendation Sites |
You can review almost anything in an online community-based setting now. Twitter asks “What are you doing?”, but Shelfari (and other book review communities) asks “What are you reading?” Travel recommendation communities are extremely popular. Examples: TripAdvisor, Lonely Planet, Where I’ve Been. |
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| Social Search |
Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email groups. Examples: Google, Yahoo!. |
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| Blogging Communities |
Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournal. |
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| Social Q&A |
Users can submit or answer questions. Examples: Answers.com, Yahoo! Answers. |
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